Every single person on this earth is an incredibly complex and unique being. We are all composed of different pieces — our personality, our values, our drive and even our sense of style. Our sense of style is so important, yet sometimes overlooked. Style is a way to tell the world who you are. It’s a way to stand out and be noticed. Life isn’t black and white and your style and shopping experiences shouldn’t be either. Sometimes life, and style are best experienced in the grey. Nicholas A. Russell noticed that the normal shopping experience was missing one crucial thing — experimentation. He decided to use his wealth of fashion knowledge to shake up the custom formal wear industry and The Dapper Gentleman (TDG) was born.
TDG was established in March of 2019 and has been a hub for custom suits and high-end footwear since. Men and women alike love to look and feel good. There is no better feeling than putting on a well-fitting outfit, looking in the mirror and feeling powerful and confident. However, the normal shopping experience doesn’t always allow us to feel like this. You see, “generically sized” clothing does not always work for everyone. Humans are not generic beings so why should our clothing be treated as such? Every person is unique and their shopping experience should be too. TDG solves this problem with custom-made clothing that is sure to make each client look and feel confident and powerful.
This year will be a big year for TDG as they are looking to officially have collections. First will be a “basics” collection, for those just starting with their business and formal wear. Next up will be a women’s wear collection that will change a few times a year. The collections will ultimately be based upon the tastes of those who contact TDG for commissions.
Nicholas has always known he wanted to work in fashion in some capacity. From a young age, he was interested in fashion and dressing dapper. He drew style inspiration from older movies such as Robin and the Seven Hoods, Breakfast at Tiffany’s, The Thomas Crown Affair and others. He never thought his interest in fashion would turn into a business, though. It wasn’t until after high school and working some odd jobs that he discovered fashion truly is his passion. Nicholas has been working in the fashion industry for the last five years and learned the ins and outs of basic fashion retail by working at a menswear store. This is what sparked his interest in the custom side of the industry. He did his research, made connections and the rest is history.
“TDG looks to attract clients that are unique,” explained Nicholas. “Those that are into style rather than fashion. Those who want their personal style to be at the forefront of their wardrobe.”
The satisfaction of his customers is everything to him and he wants to continue to help people feel their best. He explained that it makes his day brighter when he knows his client is wearing something that they designed and he created. Eventually, TDG wants to be a brand with branches worldwide that both celebrities and average people know and think highly of. However, the first order of business is to establish a brick and mortar location. A place for men and women to create truly one-of-a-kind pieces.
If Nicholas had to describe his style, he believes it would be eclectic. He loves collecting inspiration from everywhere and anywhere. Movies, magazines, people walking downtown, you name it. He enjoys experimenting with different colours and combinations and believes that once a client has the staple wardrobe pieces in place, they shouldn’t be afraid to try new things too. If he had to give just one piece of style advice, it would be that fit is crucial for a suit. “Putting a $1,000 belt on an ill-fitting suit will only impress those with a limited sense of style,” explained Nicholas.
When Nicholas isn’t working, you can find him listening to music, playing instruments or checking out a new restaurant in his neighbourhood. He enjoys the finer things in life and truly is a dapper gentleman.